New Cornell Study Finds Stash Hotel Rewards Increases Guest Spend by Nearly 50%
A study published today in the Cornell Hospitality Report identifies a substantial increase in spend and stay frequency after a guest enrolled in Stash Hotel Rewards, a loyalty program for upscale and luxury independent hotels. The researchers found that after guests enrolled in Stash, they returned to a hotel nearly 50% more often and increased their annual spend by a similar amount. That shift translated into incremental annual per guest revenue of $405 – $780.