Global Hotel Sentiment Falls As Continued Economic Issues Continue to Bite – Horwath HTL Releases Latest Version of Global Hotel Market Sentiment Survey
The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world’s largest hospitality consulting firm, shows that the improved optimism at the start of the year has once again been stymied due to the prevailing global economic uncertainty. Hotel operator sentiment has followed the same pattern of the last 3 years; with mid-year sentiment turning negative after a more optimistic outlook at the start of the year, slumping to a neutral score of 1. Europe’s return to a negative sentiment score has weighed down the global average and in Asia; China had a negative sentiment reflecting the slowing economic growth in that country.